RJ Huebert | Lead Gen Expert, Fractional CMO & Speaker
Pittsburgh, PA · Agency · Consulting · Speaking

The Guy Who Makes Ad Spend Work.

I've spent my career getting people to show up. First it was starting lines — 40+ races and thousands of runners built from one 180-person 5K. Now it's pipelines — predictable lead flow for service businesses that are done guessing.

Six-Figure Agency 40 Five-Star Reviews Google Certified Partner Paid Speaker
Let's Talk → Start With the Story
RJ Huebert taping the Proprietors of Pittsburgh podcast
Owner, HBT Digital
Six-Figure Agency Owner
40 Five-Star Google Reviews
Google Certified Partner
AVA Digital Awards — Gold
Paid Speaker
40+ Races Built From One 5K
Pittsburgh, PA — National Reach
The Origin Story

Before Pipelines, It Was Starting Lines.

In 2010 I put on a 5K in Tampa called The Great Mother's Day Race. 180 people showed up. Ten years later, it was three event brands, 40+ races, and thousands of runners — with Big Brothers Big Sisters of Tampa Bay as our giving partner. That's where I learned the only marketing metric that can't be faked: whether people actually show up.

180Runners, Race One
3Event Brands
40+Races Held
10Years Running
Read the Story →
Runners massed at the starting line of a beach race
The Starting Line
What I Do

Three Ways to Work Together

Every engagement starts from one of three entry points. Click through each.

01

HBT Digital

The Agency

Full-funnel lead generation for service businesses. A six-figure agency with 40 five-star reviews — we don't just run ads, we build and manage the entire revenue engine, from first click to closed deal.

  • Offer engineering & landing pages built to convert
  • Paid acquisition — Google, Meta, LinkedIn
  • CRM, pipeline & automated nurture
  • Revenue reporting that shows what's working
Explore HBT Digital →
RJ Huebert: your ads could be perfect
Paid Ads · CRM · Automation · Reporting
02

Work With RJ

Fractional CMO · AI in Marketing · Speaking

Hire me directly. A senior marketing brain at your table — without the full-time hire.

  • Fractional CMO — your marketing and lead gen, owned by an operator. $10K/mo, 3-month minimum.
  • AI in Marketing — I don't talk about AI, I run my business on it. Audit, implementation, training.
  • Speaking — lead gen, online ads, and AI, from a decade of receipts. Next up: Getting Seen, July 28.
From $10K/mo · 3-Month Minimum
See the Options →
RJ Huebert speaking on a Life Science Connect panel
Strategy · Ownership · Straight Answers
03

Content & Thought Leadership

The Engine

See what I'm building in real time. Campaign breakdowns, industry takes, speaking clips, behind-the-scenes of running an agency — the stuff most people keep behind closed doors.

  • Campaign breakdowns with real numbers
  • Videos, blog & social — daily
  • No highlight reel. The real work, as it happens.
Watch & Read →
RJ Huebert recording the Bridges to Business podcast at the Duquesne SBDC
On Set · Podcasts · Real Conversations
The Flywheel — One Compounding Loop
1
Speaking
Builds authority in the room.
2
Consulting
Proves the thinking works.
3
HBT Digital
Executes the strategy.
What Clients Say

Built on Results. Sustained by Relationships.

★★★★★
"RJ and HBT Digital make a fantastic digital marketing partner across a variety of channels, from Google Ads to Meta Ads. They really delivered on lead generation for my business — I even come to RJ for advice on anything lead gen related now."
Faye Postma · IT & Cybersecurity Business Owner, Pittsburgh, PA
★★★★★
"Before working with HBT Digital, we had a handful of leads. After their assistance we had close to 300 leads. They listened, worked quickly, did what they said they would do, and held regular meetings to keep us informed every step of the way."
Wesley Lipschultz · University of Pittsburgh, School of Computing & Information
★★★★★
"What really sets RJ apart is the clarity he brings to performance. He gives us strong visibility into what's working and packages insights in a way that makes it easy to decide where to keep investing. RJ consistently brings new testing ideas and stays on top of how the platforms are changing."
Jada Gale · Head of Marketing, Idelic

Want to Work Together?

Whether you need a full revenue engine, a fractional CMO, or a speaker who'll actually say something — I'm not hard to find.

Get in Touch Explore HBT Digital Work With RJ