Content | RJ Huebert
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Building in Public.

Daily video. Weekly blog. Speaking clips. The real numbers, the real losses, the real wins. No highlight reel — just what it actually looks like to run a growing agency.

RJ Huebert on set at StudioME Productions in Pittsburgh, recording content for HBT Digital
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The Guy Who Makes Ad Spend Work
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Paid Speaker — Next: Getting Seen, July 28
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Hand-picked posts from each channel.

@rj_hbt Instagram · Highlights Follow →
Studio Me: New Uptown Office — RJ Huebert recording in the studio with Geena Greguric and Christina Sims

Hey Pittsburgh, are you a small business owner or marketing pro? You NEED to be at our AI event on July 28 — "Getting Seen" in the age of AI.

♥ 11Jul 7
RJ holding a bottle of whisky — “We hit 7 years in business!”

Dhruv, thanks for the awesome whisky! Reflecting on hitting seven years in business — thank you to our friends, family, network, and especially the clients who choose to work with us.

♥ 314 commentsJun 17
RJ in a striped rugby shirt giving a peace sign — “Getting warmer out here”

A little @hbtdigitalconsulting update.

♥ 62 commentsMar 30
@rj_hbt TikTok · Highlights Follow →
RJ in a car wearing sunglasses — origin story

Origin story.

▶ VideoJul 14
RJ on a couch — top three reasons to come to the July 28 Pittsburgh event

July 28th in Pittsburgh! The AI event of the year!

▶ VideoJul 9
RJ outdoors in a blue polo and headphones — thoughts on a walk in Shadyside

Thoughts while on a walk in Shadyside.

▶ VideoJun 11
RJ Huebert LinkedIn · Highlights Follow →
Getting Seen in the Age of AI — event graphic with RJ Huebert, Geena Greguric and Christina Sims

For those yinzers that don't want to get left behind. Free July 28th? We're currently at 10 registered — and only have capacity for 30. This one will sell out!

👍 51 commentJun 26
Photo collage celebrating HBT Digital Consulting hitting 7 years in business

HBT Digital Consulting hit 7 years in business! Thank you to our clients, partners, family, and friends for the support!

👍 537 commentsJun 25
UFC With The Knockout — first sporting event at the White House

A cage. The White House lawn. America's 250th birthday. Say what you want about it — as a piece of marketing, it was flawless.

👍 1Jun 15
HBT Digital Instagram · Highlights Follow →
RJ in front of a green screen — “Okay, we’re at Studio”

The power of social media and collaboration 🤍 Link in bio to book your tour or session

♥ 4Jun 25
The HBT Digital team celebrating in the office

My first round draft picks showed up. Best talent in Pittsburgh not on the NFL Draft board.

1 commentApr 23
A Magistro Insurance lead gen ad spotted in the wild — Win 4 Free Tickets to Kennywood

Here's a great lead gen ad out in the wild.

♥ 1Apr 17
HBT Digital LinkedIn · Highlights Follow →
Peak Season Is A Budget Decision — Pittsburgh skyline graphic

Your busiest month is coming. Is your budget ready?

👍 1Jun 2
Always Be Testing — one ad, one page, one try

A few weeks ago we launched our own Pittsburgh growth campaign. Deep obsidian background, gold accents, that whole "premium" energy. It didn't produce qualified leads. So we killed it.

👍 1May 20
X Ads Manager — X rebuilds its advertising platform from the ground up

X just announced the most ambitious advertising platform overhaul in its 20-year history. Starting April 2026, they're rebuilding their Ads Manager from the ground up.

👍 2Apr 30